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Alteras Consulting, Inc. establishes the scientific groundwork that is essential in developing user-friendly, innovative and intuitive interfaces. We ensure usability recommendations are backed by hard data to reflect perceptions, performance, preferences, and often surprising insights about end-users that would otherwise go unnoticed.
With Alteras Consulting, technical expertise in usability research and data analysis are a given. We believe the difference between good usability and exceptional usability consulting is the proactive engagement and learning experience we provide to clients throughout the research journey. We care about our client's usability research experience as much as we do for the end-user experience - let us demonstrate that usability is often an eye-opener, and can actually be....fun.
Specializing in UI design for software, web applications, and content management systems, research will be designed to satisfy projects of all scopes for businesses of any size:
- Start-ups and small businesses seeking design guidance and research on their target end-user
- Businesses seeking objective usability testing on consumer products
- Evaluation and redesign of occupation-specific enterprise and internally used software systems to improve productivity and work-process efficiency
- On-call consulting for tactical research requiring intermittent, but immediate feedback without the overhead of a full-time usability engineer
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Apply usability research and user-centered design methods
- Controlled lab-based usability testing and field-based quasi-experimentation
- Focus group design, protocol development, scripting, questionnaires and facilitation
- Rapid heuristic reviews and competitive product analysis for projects requiring immediate design feedback
- Survey design, administration and analysis, which provides a large amount of data and is extremely useful for product strategy, within a short amount of time. Expertise in item generation and survey design ensures the right questions are administered and responded to by individuals who represent the demographic of interest
- Ethnographic research - shadowing and observing target end-users, to understand where the pain-points exist, how end-users behave in the context of product usage and their lives
- Conducting interviews, task-analyses, requirements gathering sessions and use-case development with end-users
- Card sorting and cluster analysis applied to information architecture and process flow enhancement
- Wireframe and prototype development for iterative testing and re-design
Analyze and interpret quantitative and qualitative data
- Meta-analysis - a synthesis of all data sources to paint a picture of what users want and what they don't want. This information feeds into functionality and design that satisfies the psychological, physical and emotional needs and preferences of your customer
- Data mining and exploratory data analysis applied to identifying trends, customer segments and personas, and predictive models of consumer behaviors and tendencies to purchase your product
- Analysis of web analytics data
- Establishing baseline metrics and collecting data to track effectiveness of recommended usability implementations
Deliver
Excellence in usability is more than just research and data analysis. We will work in close collaboration with stakeholders, designers and development engineers to translate data into tangible designs, interfaces and products, by providing:
- Action plans
- Research result presentations
- Training and usability advocacy presentations
- Written proposals, and implementation programs to drive product design and usability improvement
- Iterative testing and design support
Alteras Consulting is professionally aligned with a virtual team of graphic designers, programmers, industrial engineers, and researchers representing a wide range of industry experience, who can be engaged to translate usability recommendations into working design prototypes for any project, of any scope.
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