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 Dr. Sabina Alteras-Webb is the principal and owner of Alteras Consulting, Inc. based in the Seattle Washington area. Sabina possesses 15 years of industry experience and leadership in successfully applying human factors and usability principles to UI design, development, evaluation, task analysis and work process improvement, with particular expertise in quantitative and qualitative research methods. She received her Ph.D. in Industrial/Organizational psychology, specializing in human factors, from the University of Connecticut. Her academic interest in human-computer interaction, cognitive processing and mental workload was complemented by 9 years of consulting for NYNEX Science & Technology and Bell-Atlantic, and 5 years as a senior requirements and data analyst within the Verizon IT organization.
Her work at NYNEX, Bell-Atlantic and Verizon included ethnographic research of telephone company technicians in their work environment, survey design and data collection, design and development of collaborative online communication tools for trainees, heuristic evaluation of proprietary software applications used by technicians and customer service reps, and exploratory data analysis and data mining. Sabina led a team of researchers to develop statistical predictive models of customer satisfaction and intent to switch services, which demonstrated an increase in accuracy of prediction of over 75% over the current algorithms in use previously.
As a senior usability engineer at Dell, Inc. Sabina led usability research for the consumer software organization. In this role she designed, executed, and managed heuristic analyses, competitive product evaluations, lab-based studies, contextual inquiries, focus groups and developed large-scale surveys. With an interest in innovation and thinking 'outside-the-box', she studied the current state of consumer software usage, satisfaction and preferences, leading to new, eye-catching and innovative UI desktop elements.
She currently serves as the lead usability consultant for the Fedex Institute Center for Multimedia Arts in Memphis Tennessee, and has consulted on usability projects which range from enterprise software applications, web-based training programs, transportation research, corporate, and health-care websites.
You are invited to contact us to discuss or inquire about usability consultation and research:
Email: info@alterasusability.com
Phone: 917.696.8775
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Usability Research:
Alteras Consulting
What is it, why do it, and how to integrate it within projects and products
; Product Camp Austin presentation, June 14th 2008
Ten Reasons why it is Never Too Late for Usability, May 2008
Beatrix Zimmermann, Michael E. Atwood, Sabina Webb, Michael Kantor: The Knowledge Depot: Building and Evaluating a Knowledge Management System. Educational Technology & Society 3(3): (2000)
Atwood, Michael E., Burns, Bart, Gairing, Dieter, Girgensohn, Andreas, Lee, Alison, Turner, Thea, Alteras-Webb, Sabina and Zimmermann, Beatrix (1995): Facilitating Communication in Software Development. In: Proceedings of DIS95: Designing Interactive Systems: Processes, Practices, Methods, & Techniques 1995. pp. 65-73.
Henning, R.A., Jacques, P., Kissel, G.V., Sullivan, A.B., Alteras-Webb, S.M. "Frequent, short breaks from computer work: effects on productivity and well being at two field sites.” Ergonomics, 40 (1), 1997, pages 78-91.
Alteras-Webb, Sabina and Dekker, Debra K. (1994): Measuring Perceived Task Difficulty Using Magnitude Estimation: A Demonstration and Replication. In: Proceedings of the Human Factors and Ergonomics Society 38th Annual Meeting 1994. pp. 335-339.
Henning, R.A., Jacques, P., Kissel, G.V., Sullivan, A.B., & Alteras-Webb, S.M. "Frequent, Short Breaks During Computer Work: The Effects on Productivity and Well-Being in a Field Study.” Work with Display Units 92, Elsevier Science Publishers, 1993, pages 292-295.
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